The Power of a Sustainable Brand in the Community Solar Space

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Via The Heart of Waraba

Community solar is the hottest vertical in the solar space and every company with any connection to delivering power from the sun is racing to be out front. But solar developers blinded by this gold rush mentality could find themselves in a precarious situation down the road if they don’t pay attention to the power of brand. More particularly, community solar is a space that cries out for a sustainable, purpose-driven brand for project owners to experience long term success. My experience in the retail electric space has taught me valuable lessons that developers in the community solar space ignore at their own risk. (Read more…)

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